WELCOME TO HANDY ON THE PLAZA
Four nights of free live music await in the heart of downtown Florence during W.C. Handy Festival week
Whether you're making the trip from across the state or across the Southeast, Handy On The Plaza is the perfect excuse to spend a few days exploring one of Alabama's most vibrant music communities.
Enjoy nationally acclaimed artists on historic Mobile Plaza, discover local restaurants and shops, and experience the thriving and creative community of Florence, Alabama.
Make a weekend of it. From beautifully restored boutique hotels to trusted national brands, Downtown Florence offers accommodations just steps from the music, restaurants, and local shopping.
STAY DOWNTOWN
THE STRICKLIN
Apply code HANDY2026 to save 15% on your booking
GUNRUNNER HOTEL
Voted #1 Boutique Hotel in America by USA Today
THE RENAISSANCE
Located on the banks of the Tennessee River and recently renovated
EXPLORE FLORENCE
Live music is only the beginning. Spend your days exploring downtown Florence's local restaurants, coffee shops, boutiques, museums, parks, and the rich musical history that has made The Shoals known around the world.
CAT ADD DT FLORENCE MAP?
We're excited to welcome you to Downtown Florence. If you have questions about where to stay, what to do, or how to make the most of your visit, we'd be happy to help.